![]() Plus, Clickback contains revolutionary software known as Website Visitor Intelligence™ (WVI) that is capable of tracking and nurturing unconverted contacts that have visited your website. This means that it includes the features needed to handle a large list of cold contacts. The difference between Clickback and traditional email marketing platforms is that Clickback was built for sending bulk email campaigns to an unsolicited list of contacts. Whether you’re sitting on an existing list of purchased contacts, or are looking to expand your reach with a new list, our Email Lead Generation software includes the tools you need to maximize your ROI. When it comes to B2B lead generation, it’s hard to ignore the power of Clickback. The Best Bulk Email Software Solution for Large Campaigns The problem most B2B marketing and sales teams deal with are poor results due to lack of knowledge in the Email Lead Generation space. ![]() However, you can’t ignore the fact that bulk email marketing still remains one of the most cost-effective digital channels to reach B2B contacts.ĭon’t let your pre-conceived notions about cold emailing hold your B2B business back from the real benefits our Email Lead Generation software provides. Provide a clear (functioning) unsubscribe link in every emailīulk email marketing has been around for many years and the way people engage with and perceive emails has changed.Include your physical address and real name.Do not be deceptive or include false information.Be professional and respect your audience’s time.Here are a few points at-a-glance to keep in mind about bulk email marketing: There are many challenges to outbound email marketing, including your IP being blacklisted, user complaints, sending to poor-quality contacts, and triggering spam filters that will send you to the junk folder. Sending bulk email campaigns that generate leads for your sales team requires some essential deliverability features to be effective. ![]() The problem is, most of these tools were not designed to send to a purchased list of contacts, and the performance of your campaigns will be limited. With your own domain, you can send bulk email campaigns to a limited number of contacts (usually under 10,000 emails) from a number of popular email sending tools. Marketing teams have discovered that personalization and segmentation can help improve the results seen in these types of campaigns. This type of email marketing involves sending messages in large quantities all at once. How to Send Effective Bulk Email Marketing Campaignsīefore we dive into the nitty-gritty, we should first explain what we mean by “bulk email”. These are the types of cold email campaigns that work, and the type of bulk email marketing we specialize in at Clickback. ![]() You can infer that a pain point they’d be facing is a lack of new IT leads, then you can send a solution right to their inbox.ī2B lead generation campaigns that are delivered to targeted business professionals are an effective way to keep your sales funnel topped up. An example would be a mass email campaign to contacts in the IT industry. That means sending bulk email campaigns to a list of contacts that you have identified to have a genuine interest in your products or services. The difference between spam and effective ELG is generating targeted B2B leads from industry-related contacts. It’s also important that you don’t spam your contacts. The best bulk email software will depend on your specific campaign goals and your intended audience. There are countless options to choose from if you’re looking to send email marketing campaigns in bulk. ![]() This technique can be scaled to a large, targeted audience of prospects in bulk, but it needs to be handled carefully. A bulk email software tool can be one of the best ways to grow your Email Lead Generation efforts. Digital marketing in today’s world involves several strategies for attracting new prospects, from inbound content marketing to paid social media advertisements.Īn often overlooked strategy, despite how effective it can be, is Email Lead Generation (ELG). It’s safe to say that every business wants more customers, but you can’t earn new ones without a steady stream of leads entering the sales funnel. It has been updated and reworked for 2020. This blog was originally published in 2018. ![]()
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